ADVENTURE IS JUST AROUND THE CORNER
Presenting a unique collection of functional clothing and equipment developed by Fjällräven and Specialized, combining Swedish hiking functionality with Californian biking expertise. For discovering new trails and new perspectives, where the air is fresh, the traffic is gone and the mind is clear.
“We realized that our values around nature and health were the same...”
HENRIK ANDERSSON - Global Creative Director at Fjällräven
“...and that as brands, we could help more people discover nature if we worked together..”
ERIK NOHLIN - Design Leader/Equipment at Specialized
In 2050, it is estimated that two-thirds of Earth’s population will be living in towns and cities. At the same time, priorities are shifting towards good mental and physical health – and the health of our planet. The Fjällräven/Specialized exchange hopes to inspire more people to reconnect with nature and cultivate a longterm relationship with it.
More to come...