1. INTRODUCTION:

1.1 The document details the Privacy Policy of the Fjällräven website. Please note, in Australia, New Zealand and Singapore, Fjällräven is operated by Zen (ABN 62 002 764 552).

2. YOUR PRIVACY:

2.1 Zen (ABN 62 002 764 552) and its associated brands ("we," "our," or "us") are committed to protecting your personal information in accordance with the applicable privacy laws and principles, including the Privacy Act, Spam Act, Do Not Call Register Act, and relevant health privacy legislation.

3. WHAT WE COLLECT AND HOW WE COLLECT IT:

3.1 The personal information we collect depends on how you interact with us. Personal information includes information about an individual who is reasonably identifiable. For example:

• Purchases and Account Setup: When you make a purchase or set up an online account, we collect your name, contact details, order details, payment information, delivery address, and may ask for your date of birth and gender.
• Warranty and Repairs: When returning goods for warranty or repair, we collect your name, address, and contact details.
• Mailing Lists and Databases: If you join our mailing lists or databases, we collect your name, contact details, date of birth, and product preferences.
• Social Media and Apps: We collect information you provide via our social media pages or apps, such as your name and contact details.
• Events and Functions: If you attend our events, we collect your name, contact details, and any dietary or accessibility requirements.
• Competitions and Surveys: We collect your name, contact details, product preferences, and feedback when you enter competitions or complete surveys.
• Enquiries and Feedback: When you contact us with enquiries or feedback, we collect your name, contact details, and details of your enquiry or feedback.
• Job Applications: If you apply for a job, we collect the information you provide in your application, including contact details for you and your referees.

4. COLLECTION THROUGH WEBSITES AND APPS:

4.1 We collect information through our websites and apps using cookies, which are small text files placed on your device. Cookies help us recognize repeat visitors, remember user preferences, track usage behaviour, and aggregate data for website and app improvements. Information collected may include your server address, date and time of visit, pages viewed, documents downloaded, and browser or operating system type.

5. SENSITIVE INFORMATION:

5.1 We only collect sensitive information, such as health information, when necessary for our functions or activities and with your consent, or when required or authorised by law.

6. WHY WE COLLECT PERSONAL INFORMATION:

6.1 The main purposes for collecting, holding, using, and disclosing personal information include:

• Processing transactions and delivering products and services.
• Managing associated loyalty programs.
• Marketing and promoting our brands, products, and services, including through direct marketing, events, competitions, and social media.
• Conducting research and statistical analysis to improve customer satisfaction and develop new products or services.
• Enhancing security, preventing theft and fraud, and ensuring the safety of our staff, customers, and suppliers.
• Addressing enquiries, complaints, and social media interactions.
• Recruiting staff and contractors.
• General business planning and administration.

6.2 We may also use your personal information for other purposes as explained at the time of collection or when required by law.

7. DIRECT MARKETING AND OPTING OUT:

7.1 By providing your contact details, you consent to receiving marketing communications from us via mail, email, social media, SMS, MMS, telephone, or push notifications. You can opt out of marketing communications at any time by:

• Using the unsubscribe link provided in our emails or messages.
• Contacting our Privacy Officer at the address or email provided below.

8. WHO WE MAY SHARE YOUR PERSONAL INFORMATION WITH:

8.1 We may share your personal information with third-party service providers who assist us with:

• Providing products and services, such as delivery and fulfilment.
• Conducting market research and analysis.
• Managing our business strategies and functions.

8.2 These third parties are contractually bound to use your information only for the services they provide and to protect your information securely.

8.3 We may also disclose personal information to overseas recipients in countries where our data is stored or managed, such as India, Sweden, the United States, and others as required by our business operations.

9. DATA QUALITY & SECURITY:

9.1 We take reasonable steps to ensure your personal information is accurate, up to date, and secure. Information may be held in printed documents, electronic databases, or secure storage facilities. While we strive to protect your data, we cannot guarantee security for information transmitted online, and you share information at your own risk.

10. ACCESS & CORRECTION:

10.1 You have the right to access and correct your personal information. To request access or make corrections, please contact us in writing. We will respond to your request as soon as practicable, typically within 30 days.

11. COMPLAINTS OR QUESTIONS:

11.1 For further information on how we manage your personal information or if you have any privacy-related complaints, please contact our Privacy Officer:

Mail: Privacy Officer, Zen,PO Box 475, West Ryde, NSW, 1685
Email: zen@zen.com.au Attn: Privacy Officer

11.2 All complaints received by the Privacy Officer will be dealt with fairly and in a timely manner considering all the circumstances of the complaint. In most cases, we expect that complaints will be investigated and a response provided within 30 days of receipt of the complaint. If the matter is more complex and our investigation may take longer, we will contact you and tell you when we expect to provide our response.

11.3 You can find more information about privacy and the protection of your Personal Information on the website of the OAIC at https://www.oaic.gov.au/

12. CHANGES TO THIS POLICY:

12.1 This Privacy Policy may be amended from time to time. The current version will be posted on our website and a copy may be obtained by contacting the Zen Customer Service Team.