It may be counter-intuitive, but we know we have achieved our goals when we see old Fjällräven products still being used. A favourite jacket passed down the generations, or a Kånken from ’79 still going strong. Because that is exactly how Fjällräven products are designed to be used. The two main areas that we focus on at Fjällräven is durability and timeless design. When we succeed in both, not only does a product physically stand up to the rigors of outdoor life year after year, but it also has ‘emotional longevity’ which means you’ll also want to use it, year after year. And the longer you use your product, the more you are helping to reduce environmental impact by not buying a new one.
But the life cycle of a product not only has to do with durable materials and a timeless design. It also has to do with how you care for it. By taking the time to repair your products, and care for them in the correct way, you’ll prolong the life of them even more. We want to help you do that, and make sure your products are always ready for new adventures. Check out the videos below detailing some different ways that you can properly care for and repair your products at home.
How to patch a hole in your trousers