Hej Queenstown!

Posted by Jackson Delaney on

With great excitement, we announce the arrival of our first New Zealand Flagship store in Queenstown. It's been a journey of careful planning and hard work, but we're thrilled to finally open our doors to the community.

At Fjällräven, we've always believed in the importance of the in-store experience. It's a chance for our customers to truly connect with our brand, learn about our history, and explore our durable and practical products in person. We're excited to bring this experience to the people of New Zealand and introduce them to our range in a whole new way.

Queenstown holds a special place in the hearts of many, with its breathtaking scenery and rich history. From its Māori roots to the gold rush era, the town has a story to tell around every corner. We're honoured to become a part of this vibrant community and to contribute to its legacy.

Choosing Queenstown as the location for our newest store was an easy decision. The town's love for the outdoors and spirit of adventure perfectly aligns with our brand values. We can't wait to help locals and visitors alike gear up for their next outdoor escapade, whether it's skiing in the winter or hiking in the summer.

So, if you find yourself in Queenstown, be sure to stop by and say hello. We're here to help you make the most of your outdoor adventures, one durable and functional piece at a time.

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