Wool is a great insulator due to the naturally elastic and bendy fibers that trap air very well. The fibers also have low heat conductivity and don't pull heat the from your body, so when it's cold outside, the heat stays inside. Wool is also naturally hydrophobic and therefore sheds water. These are properties that we make good use of in our jackets.

The cell of a wool fiber is able to store moisture, entering the cell through the cell membrane as vapor. When you work up a sweat, the moisture closest to the skin is taken into the wool fiber cells, while your body heat then causes the moisture to evaporate on the outside of the garment. This creates a cooling effect and makes thin wool garments remarkably comfortable in warm conditions.

Because of wool's natural elasticity, the fibers can bend approximately 20,000 times before they break. This not only makes wool surprisingly tough and abrasion resistant compared to other materials, but also feels soft against the skin. These features are a welcome combination when it comes to knitted sweaters and other mid layers.

As we said earlier, the cell membranes in each wool fiber is able to absorb moisture in the form of vapour. When you're warm or sweaty, that moisture is absorbed by the cells closest to your skin and 'transported' to the outside of the garment (thanks to your body heat) where it evaporates. Since the moisture is absorbed into the actual fiber, it is no longer in contact with the skin which is kept dry. This leads to more overall comfort, especially when you are active.

Odour is caused by bacteria and bacteria needs water and oxygen to grow. Because the wool fibers are able to store moisture inside their cells, that moisture is in a 'closed system' and not in contact with oxygen. Also, wool fibers have an uneven surface while bacteria favors smooth surfaces. Therefore wool garments can be worn more times before they need to be washed and are perfect for base layers.